Boomer Blog

Global pandemic? Check. Prolonged social isolation? Check. Senseless killings? Check. Protests and social injustice? Check. Financial crisis with recession looming? Check. More political divisiveness/tension than ever? Check. Wildfires, hurricanes, and tornadoes?...

Lots of wellness vendors have social content, and it’s everywhere on the internet.  Social content is just content that encourages people to do things together or to share photos or sentiments, such as words, images, videos, and memes.  But social connection is...

With all of the economic uncertainty looming with today’s COVID craziness, I feel like I’m watching a tsunami approaching – it’s coming fast, and growing quickly.  I have no idea when it will get here, how hard it will hit, or how long the flooding will last, and I...

We’re hearing a lot of talk about point solutions these days – the ones that offer specialized programs for people with specific risks, like Livongo and Omada. We’re huge fans of these programs, and are excited to integrate with any of them that our clients choose....

All of the research, legwork, and vetting is complete. You’ve officially chosen your new wellness vendor. Congratulations! Now the rest is up to the wellness vendor; as the client, your job is done, right? Well, not quite. Sure, your new wellness vendor should be...

Sonic Boom:  A review of 2019 by our co-founders No, we’re not changing our name. But we ARE excited to share the following 2019 wrap-up with you all (hint: we’re growing like never before, hence the whole “bloom” thing in the header) … Late last year, Bryan and...

Is your wellness vendor GDPR compliant?  If you have a presence in the EU, it’s a question you need to be asking.  The buzz around the General Data Protection Regulation (GDPR) has been strong within the health and wellness industry – and with good reason.  The...

You’ve felt the frustration when you’re on a website and things aren’t working right – a button doesn’t work, you can’t check out, the page keeps shutting down, or it’s just plain “glitchy.”  Software bugs.  They’re almost more annoying than the animate kind. Even...

One morning in 2010, Bryan and I were riding our bikes to work (picture a gorgeous day on Coast Highway in Carlsbad with an incredible view of the ocean – the occasional dolphin pod delighting us – yes, this is our life) talking about the fact that May is “Ride your...